Ethics

Many on the ethical issues attached to this project are the same as those attached to a loyalty card for supermarkets in that a store can obtain details on your shopping habits and use this to agressively market products at a user. While in most cases you can opt out of having a loyalty card with little impact opting out, the device that we have design has greater dependancy than a loyalty card thus it makes an opt out policy quite difficult, leaving the only options to either look for ways to enforce legally data protection of the users of the device or design the system in a way that the supermarket cannot actually access the shopping list data themselves but this added's complications to the device.